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Following up after initial contact can be tough. This guide explores creative ways to keep the conversation going and make your outreach more effective. We'll look at different approaches, from using case studies to asking more questions, all while keeping your message from sounding desperate.
Key Takeaways
Get creative with your follow-up messages.
Focus on solving pain points, not just making a sale.
Keep subject lines short and simple.
The Art of the Follow-Up
When you're reaching out to people, especially in a business context, the follow-up is where a lot of the magic happens. It's easy to fall into a routine, sending the same message over and over, but that's usually not the best way to get a response. The goal is to be persistent without being annoying, and to show that you're genuinely interested in helping the other person.
Creative Follow-Up Tactics
So, what can you do to make your follow-ups stand out? Here are a few ideas:
Use Case Studies: Instead of just asking if they've thought about your offer, share a short story about how a similar company solved a problem using your product or service. This gives them something concrete to consider.
Ask More Questions: Sometimes, the best way to get someone talking is to ask them a question. This could be about their current challenges, their goals, or even just their opinion on a relevant topic. It shows you're interested in their perspective.
Offer a Different Resource: Maybe they weren't ready for a sales pitch, but they might be interested in a helpful article, a quick tip, or a short video related to their industry. This keeps you on their radar in a helpful way.
Subject Line Smarts
The subject line is your first impression, even in a follow-up. What works best? It really depends, but here are some common approaches:
Short and Sweet: Many people find that a subject line with just one to three words, with no capitalization, gets noticed. It's direct and easy to scan.
Slightly Longer: Others prefer a subject line up to six words, sometimes using capitalization and even including their name. This can feel a bit more personal.
Experiment to see what gets the best response from your audience. The key is to make it clear and intriguing enough for them to open the email.
The Right Mindset
It's really important to remember why you're following up. Are you just trying to close a deal, or are you trying to help someone solve a problem? When you approach your follow-ups from a place of wanting to help and solve pain points, it comes across differently. People can tell when you're just focused on the sale, and it often turns them off. Coming from a position of wanting to assist makes your communication much more effective.
Ready to see how AI can transform your sales process and drive revenue growth? Book a strategic discovery call with us today to explore personalized solutions: https://cal.com/kevin-oliveira/ai