This video breaks down how to use cold email to book sales calls and grow your business. You'll learn the exact strategies and script-writing tips that helped book 93 sales calls in just 30 days. It's packed with actionable advice for crafting emails that get results, whether you're looking for new clients or aiming to improve your appointment setting.

Key Takeaways

• Subject Line Matters: It's your first impression. Keep it short and intriguing to get your email opened.

• Personalization is Key: Make your emails feel like a one-on-one conversation, not a mass blast.

• Speak to Pain Points & Desired Outcomes: Clearly show how you can solve their problems and help them achieve their goals.

• Clear Call to Action: Guide prospects on what to do next without being overly salesy.

• Follow-Up is Crucial: A series of well-timed follow-up emails can keep you top-of-mind and convert leads.

The Anatomy of a Perfect Cold Email

Writing a cold email that actually gets a response comes down to a few key parts. Think of it like building something; you need the right pieces in the right order.

1. The Subject Line

This is your first impression. If it's off, too long, or just plain boring, your email won't even get read. A simple approach like "Hi [First Name]" can work because it's direct and personal. The goal is to pique their interest just enough to open the email.

2. The Email Body

This is where you get tactical. You need to show how you can help a specific type of person achieve a specific result. Talk about their problems and what they're hoping to achieve. Personalization is super important here. You want to make it feel like you've done your homework and aren't just sending the same message to everyone. This increases the chance they'll actually respond.

3. The Call to Action (CTA)

This is how you turn a contact into a lead, and eventually, a client. It's not about a hard sales pitch. Since they likely don't know you, the best CTA is often to invite them to learn more. Asking if you can send a video explaining how you help is a good way to get them to say yes to the next step.

Examples for Different Offers

Let's look at how these principles apply to different scenarios.

Offer 1: Lead Generation for Chiropractors

• Subject Line: Hi [First Name]

• Personalized Line: Love that I'm going to find my personalized line that I wrote for them.

• Body: "Are you also struggling to engage your community and get patients struggling with migraines, back pain, or whiplash injuries? Reason I ask is because we help chiropractors get five new patients per week using our Chairo Social System. Average cost per lead is $5 without having to attend another local event or send direct mail." This highlights the desired outcome (new patients) and addresses pain points (no more events or mail).

• Call to Action: "Could I shoot you over a video explaining exactly how it works?"

Offer 2: AI Chatbots for Personal Injury Law Firms

• Subject Line: Thoughts [First Name]?

• Personalized Line: "Congrats on winning Top 100 Companies to Work For in San Diego."

• Body: "Reason for my emails because we help personal injury law firms like your company convert their site traffic to appointments using an AI chatbot to engage them in conversation, ask questions, and set appointments. We just helped John's Law Firm set 20 new personal injury case appointments last month using it – a 200% increase."

• Call to Action: "Could I send a personalized video sharing how [Company Name] could do the same?"

Offer 3: Social Media for Real Estate Agents

• Subject Line: Thoughts [First Name]?

• Personalized Line: "How is the market in [City]?"

• Body: "With that, we would love to help you become the most known agent in [City], stay top of mind to your referrals, and get two new buyer leads per week from your Instagram. We developed the Real Estate Social System that does just this, and you don't have to spend thousands of dollars on leads, rely on inconsistent referrals, or sit at another open house."

• Call to Action: "Could I shoot you over a personal video on how we could help turn your Instagram into a buyer and seller generating asset?"

• P.S.: "Sally at New Real Estate just closed two deals last month from her Instagram, previously relying solely on sitting at open houses."

The Power of Follow-Up Emails

Your first email is just the start. A good follow-up sequence is essential for staying in touch and converting leads.

Follow-Up Sequence Example (for Chiropractors)

• Email 2 (3 days later):

  • Subject: Hi [First Name]

  • Body: "Curious if you had any interest in our Chairo Social System that could help you get five patients per week? We just helped Back Chiropractor get eight new patients last week for just $25 each. Let me know if you want the video to share exactly how it works."

• Email 3 (2 days after Email 2):

  • Subject: Hi [First Name]

  • Body: "Seems like you're avoiding me like a misaligned spine avoids a chiropractor 😉. Anyway, we generated over 500 leads last week for chiropractors around the US and only work with one per area. Could be you."

  • Call to Action: "Reply 'yes' and I can shoot over a quick doc sharing how our system can work for you."

• Email 4 (1 day after Email 3):

  • Subject: Hi [First Name]

  • Body: "Last message here. Feedback is important to us on how we could best help you and your business grow. Please let me know:
    A) I'm interested in generating leads from my Chiro office, send me more info.
    B) I'm not interested in generating leads for my Chiro office.
    C) I retired.
    D) Follow up in two months."

Longer-Term Nurturing

Even after a few follow-ups, you can continue to nurture leads. A 30-day follow-up can be effective:

• Subject: Re: Hi [First Name]

• Body: "Hey, it's been about 30 days since I last reached out. Curious if revisiting this together is worthwhile? PS: We just helped XFactor Chiro get 53 new patients last month – a record high for them."

Another 30-day follow-up can keep the conversation going if the timing isn't right yet.

Ready to see how AI can transform your sales process and drive revenue growth? Book a strategic discovery call with us to explore personalized solutions for your business: https://cal.com/kevin-oliveira/ai