Are you finding it tough to get new leads for your business? It's a common problem, and often, the solution isn't about working harder, but smarter. This guide breaks down seven straightforward methods you can start using right away to see a real difference in the number of calls you book each week.

Key Takeaways

• Audit Your Offer: Make sure what you're selling is actually what people want.

• Refine Your Copywriting: Speak your customer's language and highlight benefits.

• Get Creative with Lists and Angles: Personalize your outreach instead of sending generic messages.

• Test Weird Sending Times: Stand out by sending emails when others aren't.

• Create Video Sales Letters: Use personalized videos to explain your offer.

• Go Multi-Channel with Follow-Ups: Reach out on different platforms.

• Simply Send More Volume: Increase your outreach to find what works.

Audit Your Offer

Sometimes, lead generation struggles aren't about the tactics you use, but about the offer itself. Many businesses think that just by sending out emails or using certain channels, leads will magically appear. But if your offer isn't solid, those efforts won't bring in the results you expect.

To fix this, start by getting really specific with your niche. A general offer speaks to no one. Then, understand your customers' daily struggles – their pain points. Figure out the outcome they want to achieve. Your offer should clearly show the steps to get them from their pain to their desired outcome. This becomes your unique selling point. Adding a guarantee can also reduce risk and boost customer confidence.

Refine Your Copywriting

Many businesses expect leads to pour in just by running ads or sending emails. That's rarely the case. You need to get good at writing copy that clearly explains how your offer leads to a desired outcome. This is a skill many overlook.

Your copywriting should speak your client's language. Forget generic social media posts; aim to increase the perceived value of your brand. Know your customers and what they care about. Use engaging content, stories, and testimonials to draw them in. Always include a clear call to action, like asking them to respond for a Loom video explaining your process.

Use frameworks to structure your cold emails. For example, identify a common problem (e.g., neglecting copywriting), explain the negative consequences (missing opportunities, losing money), and then present your solution (learning copywriting with a framework that guarantees results), backed by social proof.

Get Creative With Lists And Angles

Your lead generation might be falling flat because you're sending the same message to broad lists. Businesses often think sending to more people equals more results, but this usually leads to mediocre outcomes because the message doesn't connect with anyone.

To improve this, get niche with your lists. Instead of a list of 10,000 people, focus on a smaller, more targeted group where you can be personal. You can find these lists by looking at job postings, people at specific companies, or those in a certain city. While this might mean setting up more campaigns, the results will be much better.

Next, test different angles and openers. Instead of a generic message, use your niche lists to hit on specific points. You could reference current events, company news, or events they're attending. This makes you sound less like spam and more likely to get a response.

Test Weird Sending Times

Most people send emails between 9 AM and 5 PM, Monday through Friday. This means business owners get bombarded with messages. Your email is likely getting lost in the crowd.

Try testing unusual sending times. Think holidays, weekends, or early mornings. Business owners are often still checking emails during these times. Creating a campaign specifically for these off-peak hours can help you stand out and get noticed.

Create A Video Sales Letter

When someone asks for more information, sending a long, detailed email might lose them. Or, you might be getting calls from unqualified leads. A personalized video sales letter can solve these issues.

Your video should follow the same principles as good copy: a strong offer and clear communication. When someone asks for more info, send them a personalized video. You can also add this to your call booking page. A good framework includes:

• A bold claim.

• Social proof.

• Customer pain points and struggles.

• A future pace showing the outcome.

• Testimonials and company credibility.

• An explanation of how it works.

• A comparison of staying put versus investing in your solution.

• A final call to action.

This video can be a simple Loom recording or a more produced piece. The goal is to communicate your value and pre-sell the lead before they even get on a call.

Go Multi-Channel With Your Follow-Ups

Many businesses rely on just one channel for follow-ups, usually email. If they don't get a reply, they might consider the lead dead, missing out on potential opportunities.

If an email follow-up isn't working, try other channels. Reach out on Instagram, Facebook, LinkedIn, or even try a phone call. The key is to be creative and not spammy. Use different approaches on each platform, like video messages or voice notes, to connect with the customer where they are.

Simply Send More Volume

Lead generation is often a numbers game. Many people think sending 100 emails is enough to grow their business, but that's usually not the case. Even successful people in the field mention that high volume, combined with testing different angles, is key to success.

By increasing your volume, you can test more strategies and find what truly works for your business. Tools like Instantly can help you manage this at scale, giving you access to millions of leads and the ability to analyze campaign performance. This helps you focus your efforts on the most effective methods.

Ready to see how AI can transform your sales process and drive revenue growth? Book a strategic discovery call with us today to explore personalized solutions: https://cal.com/kevin-oliveira/ai